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Digital Health Engagement Isn’t a Retention Metric. It’s an Evidence Metric.
- The TechStyles Team
- 1 day ago
- 1 min read
Digital health innovation has dramatically expanded what we can measure. Sensors are more advanced. Platforms are more connected. Data pipelines are more sophisticated than ever.
And yet, engagement decay remains one of the most persistent realities in healthcare technology.
Peer-reviewed research shows that more than 70% of digital health users disengage within 30 days. Medication non-adherence approaches 50%. Wearable abandonment ranges from 30–50% within the first year. Clinical trials regularly experience participant attrition.
These aren’t isolated failures. They reveal a pattern.
When health solutions don’t integrate into daily life, persistence declines. And when persistence declines in regulated environments, the impact isn’t just behavioral — it affects data continuity, endpoint stability, and evidence quality.
Adoption isn’t a soft metric. It’s infrastructure.
The graphic below illustrates why engagement is not simply a user experience concern — it is foundational to reliable, scalable health innovation.
Wearable health needs a human factor.
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