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One founder. Three disciplines.
Wearables people keep wearing.
Dr. Martha Hall is a fashion designer, engineer, and biomechanist.
TechStyle Labs brings all three to biopharma, med-tech, and digital health teams.
About Us
TechStyle Labs is a design and development firm that combines fashion, biomechanics, health science, engineering, and human-centered design to solve the hardest problems in wearable health. We work at the intersection of people, health, and innovation, helping biopharma, med-tech, and digital health teams build products that can be adopted, not just invented.
Founded by Dr. Martha Hall, TechStyle Labs was created around a simple belief:
Patients are the experts in their own experience.
About Us
Mission
To improve quality of life by applying empathy as a disciplined design practice helping partners move from insight to prototype to real-world impact.
Vision
A world where innovation is designed with lived human experience at its core resulting in solutions people trust, use, and depend on.
Values
Empathy as a Discipline
Empathy is our operating system, not a sentiment, that reduces abandonment and increases compliance.
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Human Dignity First
Comfort, identity, agency, and confidence drive adoption and impact.
Interdisciplinary by Design
Breakthroughs happen at intersections: biomechanics + engineering + health science + fashion.
Real-World Impact
Products must work in daily life, not just labs, trials, or in controlled environments.
Partnership Over Ownership
We collaborate through prototyping, piloting, and perfecting, then hand off for scale when the product is right.
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Dr. Martha Hall - Founder
Dr. Martha Hall is a fashion designer, engineer, and biomechanist, a rare combination in wearable health.
She began as a childrenswear designer and patternmaker, then earned a PhD in biomechanics and movement science, and has since been awarded 55 U.S. and 6 international patents. Her work spans adaptive apparel, remote monitoring, and medical compliance, for organizations from a global biopharma leader to national retailers and the U.S. Army.
She founded TechStyle Labs on one belief: patients are the experts in their own experience, and products designed around that are products people actually use.
Why Wearable Innovation Needs a Human Factor
Innovation in health has historically been device-centric and data-centric. But the most consequential failures are human-centric:
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Abandonment
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Non-use
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Low compliance
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Stigma
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Discomfort
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Burden
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Identity mismatches
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These are not soft issues - they are clinical, economic, and operational variables
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Interdisciplinary Advantage
Our work draws from multiple disciplines that rarely sit inside the same organization:
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Biomechanics
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Health science
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Fashion & apparel
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Engineering
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Materials & textile science
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Wearable technology
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Digital health
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Robotics & device integration
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Patient & user experience
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Most labs start with technology and attempt to retrofit it to the human bodies.
We start with humans and build outward.
Why This Matters Now
Wearable health has been defined by consumer electronics — often focused on the wrist and a small set of vitals.
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But real health lives in:
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Compliance
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Mobility & fall risk
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Surgical prep & recovery
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Chronic illness management
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Daily function & self-care
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Identity, stigma & dignity
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Confidence & agency
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The next wave of innovation will require more than just sensors on the body, it will incorporate holistic monitoring, adaptive apparel, and patient-centered design.
Liam C. Maddock
Head of Marketing & Growth
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Liam Maddock is a cross-functional revenue and marketing leader with more than two decades of experience building scalable growth systems across technology, healthcare, and innovation-driven organizations. At TechStyle Labs, he supports partner development, thought leadership, and go-to-market strategy, helping translate the lab’s interdisciplinary work into clear pathways for biopharma, med-tech, and digital health collaborators.
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Working closely with Dr. Martha Hall, Liam focuses on building the revenue infrastructure that allows TechStyle Labs’ ideas, prototypes, and innovations to reach the partners who can bring them to scale.
Who We Partner With
We collaborate with organizations that need to:
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Prototype new wearable health solutions
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Improve patient compliance and adherence
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Validate product concepts in real-world environments
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De-risk human factors before scale
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Shift toward patient-centric innovation models
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Typical partners include:
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Biopharma companies
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Med-tech innovators
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Digital health platforms
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Clinical research teams
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Healthcare innovation units
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Our Operating Philosophy
The patient is the expert in their own experience.
This belief drives everything we do — and it leads to solutions partners can bring to market with confidence.
Our Advantage for Partners
We help organizations:
✓ Reduce abandonment risk
✓ Increase compliance & adherence
✓ Accelerate pilot timelines
✓ Benerate real-world evidence earlier
✓ Improve PSP & RWE economics
✓ Prepare solutions for scale
When innovation meets real humans, adoption becomes the outcome that matters.
